For strong online presence, every company tries something new and unique on their websites. Whether it is large or medium or small company, each of them wants to get best ranking on search engine result pages. By the by, last year in the month of August, it is announced by Google that, companies who would use HTTPS instead of HTTP get the minor boost in search engine result pages. Because, Google wants more secure websites that to prevent hacking. Now the most important thing is to bridge the gap between HTTP and HTTPS for website owners and how to make a possible switch from HTTP to HTTPS.
Basic Understanding of HTTP and HTTPS
When you want to know why Google prefers HTTPS for Search engine optimisation ranking, you need to discover the benefits of HTTPS on SEO. It is all about website security. Even it works on those websites that do not perform online transaction or share any insightful information. To understand the different between HTTPs vs HTTP and to ensure the effect of HTTP vs. HTTPS for SEO rankings, you need to know basics of HTTP and HTTPS elaborately. While HTTP denotes Hyper Text Transfer Protocol, the HTTPS denotes Hyper Text Transfer Protocol Secure. Generally HTTP is used for that websites that do not go for online transaction and provide any case sensitive data, like credit card information. But websites which are built with HTTPS consist of confidential information and allow secured transactions. More clearly to say that,
- HTTP built websites are not safe to transact any sensitive data and online money transaction.
- HTTPS built websites ensure safe money transaction and process confidential data as they are encrypted and discourage hacker activities.
Hence, it is better to use HTTPS while you are making your new website for safe transaction and high ranking.
Why Transfer Your Website From HTTP to HTTPS?
It is announced by Google that websites that used or are going to use HTTPS, get a ranking boost in all major search engine result pages. Though, there are more important parts on your side to focus to get the best ranking and managing your SEO and to make your site renowned. Nevertheless, it is considered to be the best option to get SSL or Secure Socket Layer for your website that you can prevent your site from hackers. If you want to more about HTTPS then you can seek guide to securing a website from an SEO agency in London and ensure your data transaction process for future endeavor.
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